As a result of social media, we live in a different way. Everything, from how we acquire our news to how we communicate with our dear ones. There are social media outlets everywhere. It can't be stopped, it's strong, and it's here to stay.
Social media has shown rapid growth since 2004, although its use has not yet reached. In recent years, social media sites have become a significant source of news and information. That's not all, though. The manner that social media platforms engage with users is distinct. They offer endless opportunities to exchange user-generated content, such as images and movies, and they give users a platform to interact across local and social boundaries.
Here is a guide to social media marketing that may show you step-by-step strategies for using social media to increase sales.
1. How frequent is social media use?
One of the most common online activities that people use the internet for is without a doubt using social media, which is being used more and more often all around the world.
According to the most recent social media figures, there will be 4.59 billion social media users globally in 2022, and this number will only increase over the following several years. That currently represents around 57.5% of the world's population.
One of the factors contributing to the rising usage of social media is that consumers' access to mobile devices and the internet is rapidly expanding, making it easier than ever to access social media from anywhere.
To make it simpler for consumers to access their preferred websites while on the go, the majority of social media networks are also available as mobile apps or have been optimized for mobile surfing.
2. Facebook dominates the market.
The Facebook landscape has changed since its inception, and it is constantly evolving to fit its users' needs. Facebook continues to be the most popular social media network, with over 2.94 billion monthly active users (DataReportal, 2022). Users who access Facebook at least once each month are considered active. Currently, 69 percent of adults in the US report they use Facebook. It's interesting to note that in the third quarter of 2012, Facebook became the first social network to surpass one billion active users.
With these social media statistics in mind, you must understand how to get the most out of your available resources. It's crucial to understand how your material might perform and how you can improve your paid and organic reach because Facebook is now the largest social networking service in terms of worldwide reach and total active users. Make sure you are knowledgeable about Facebook's algorithm if you're considering publishing there to reach the most relevant audience.
3. Usage by Generation Daily
The Pew Research Center surveyed social media use, and the findings by generation are, to put it mildly, intriguing.
To be more specific, 84% of US individuals between the ages of 18 and 29 regularly use social media (Pew Research Center, 2021). For individuals between the ages of 30 and 49, this percentage drops to 81%, and for those between the ages of 50 and 64, it further drops to 73%. The least amount of social media use among US people is among those 65 and older.
Young adults are still the demographic that uses social media the most and has the widest access to cell phones. On the other side, older generations are more inclined to use tablets. Baby boomers are also closing the digital divide and becoming more accustomed to social media platforms. Knowing this social media figure will enable you to choose the platform that will be most effective for marketing to your target market.
4. What Is the Average User's Time on Social Media?
Nowadays, social media is steadily turning us all into addicts. Social media has become impossible to avoid, whether it's scrolling through our endless Facebook or Instagram feeds on the train or uploading the perfect brunch shot on Instagram before eating.
According to the most recent social media data, each person spends on average two hours and 25 minutes per day on social media (Data portal, 2021).
As social media becomes more prevalent in our daily lives, it opens up a world of opportunities for businesses attempting to promote to their target audience via social media.
5. Social media promotion.
The use of social media marketing by brands is on the rise. 73% of marketers think their social media marketing efforts have been "somewhat effective" or "extremely effective" for their company.
Social media is still a part of many brands' marketing strategies, and for good reason. They are experimenting with everything, including storytelling commercials and influencer marketing. Social media enables firms to engage with their audience, obtain cost-effective marketing, and build brand loyalty. As each social media platform tracks activity differently, it is challenging to determine the overall social media impact.
6. Consumers Utilize Social Media
This statistic shows how social media is expanding in both its reach and influence. 75% of internet users look up things via social media (Data portal, 2022).
Social media sites are popular among buyers for finding reviews and recommendations. In fact, 23% of people use social media to check out the material that their preferred brands are providing, and 27.9% use it to get ideas for things to do and buy.
This is why having a strong online presence across a variety of social media channels is crucial. Discovering which social media site your target market uses most frequently and how to promote it are crucial.
7. The Effects of Happy Customers
It should come as no surprise that social media marketing is crucial for your company at this moment. Providing the greatest possible customer service is one way your company may profit from social media marketing. Here, managing your online presence and making sure to stay in touch with your audience via social media platforms are the main goals. This includes addressing messages, mentions, and comments. 71% of customers are likely to tell their friends and family about a brand after having a good encounter with it on social media. Engaging with clients on social media can show them that you care about them. This action might greatly contribute to developing fruitful relationships with clients. Therefore, try to respond to your followers (on Facebook, Instagram, etc.) as soon as possible.
8. Influencers help create brand trust.
Influencer marketing is currently quite popular. There are valid reasons why brands are increasingly using social media platforms for their marketing. 49% of consumers say they rely on social media influencer reviews to help them make decisions about what to buy. Customers will be more likely to buy a product if they trust an influencer's suggestion, according to this. This social media data clearly shows how marketers can leverage influencers' reach to connect with their target audience.
9. The use of Instagram Stories.
Instagram stories are a big deal. And when it comes to learning how to obtain Instagram followers, they are crucial. They let you share your daily experiences without saving them to your profile. The number of daily active Instagram Stories users has climbed from 150 million in January 2017 to 500 million in January 2019, according to the social media data that follows.
There are many things you can do to make your Instagram stories more interesting, like using surveys, interesting stickers, music, or questions to make your material stand out. Instagram stories give businesses the chance to exercise more creative flexibility, which could make their campaign more popular with their audience.
10. Mobile Social Media Users
Mobile-friendly content is in high demand across social media platforms, and for good reason. Mobile devices are used by 91% of social media users to access social networks. Similarly, mobile platforms account for roughly 80% of all time spent on social media sites. Your brand must be conscious of how social media and smartphones are developing together. The future is mobile-friendly interfaces, so if you're doing any online marketing, you need to make sure that your content and layout are suitable for mobile. Why not, then? Smartphones are carried everywhere. You must keep your mobile in mind if you want to be reachable.
So, in summary-
The social media statistics for 2022 are:
1. As of right now, 4.59 billion people use social media.
2. The most widely used social media network is Facebook.
3. Among US adults, 84% of those in the 18–29 age bracket, 81% of those in the 30-49 age bracket, 73% of those in the 60–64 age bracket, and 45% of those in the 65–plus age bracket use social media frequently.
4. Users log onto social media for two hours and 25 minutes on average each day.
5. About 73% of marketers believe social media marketing has been "somewhat effective" or "extremely effective" for their company.
6. Social media is used by 75% of internet users to explore brands.
7. 71% of customers who have a favourite social media experience with a brand are likely to tell their friends and family about it.
8. On social media, 49% of consumers rely on influencer advice.
9. Around the world, 500 million Instagram stories are uploaded every day.
10. Mobile devices are used by 91% of social media users to access social channels.
These social media marketing statistics demonstrate how various platforms can be used for various objectives. Your social media marketing strategy may take on a different shape depending on which social media platform holds the audience you wish to promote to. Utilize these social media statistics to gain a deeper understanding of the social media landscape and how to get the most out of these tools.