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What is Whatsapp Marketing?

A brief introduction

It is the need of the hour to attempt to define Whatsapp marketing and how it has taken the world by storm. Any brand that does not market through Meta is waging a losing battle, as it has over 2 billion users worldwide, 200 million of which are in India alone.

How does Whatsapp Marketing work?

According to a study in 2021, Whatsapp is the most popular messenger application used in the world. More than 2 billion people use it every day to connect with their family and friends. If brands want to be noticed, they need to cross paths with their potential customers here.

With Whatsapp marketing, you can reach everyone individually, and 90% of analytical insights are available instantly. Social media marketing without Whatsapp promotion today is 50% vague.

Why WhatsApp Marketing Should Be Part of Your Social Media Marketing

Let's face it: the majority of your clients do not check their emails, and SMS marketing has all but disappeared for years. According to experts, your firm needs a fresh appearance, but why go for a more formal environment when you can communicate with and influence your audience on WhatsApp?

Simpler Platform:

Consumers want to communicate with companies in a style that is more casual and less formal, similar to how they communicate with their friends and family. This will be established with your audience when you use WhatsApp marketing for your brand.

Marketing that is 90% more responsive:

Marketers from all around the world concur that individuals are 90% more responsive to messages on WhatsApp than they are to simply opening an email.

Future-facing element: According to surveys, more than 70% of consumers are more inclined to make a purchase from a company they can communicate with on WhatsApp.

This demonstrates that the marketing landscape is increasingly shifting to include Whatsapp marketing and may do so entirely in the near future. Whatsapp offers more advantageous characteristics for organizations in the future because of the practical messaging system and user-friendliness.

Simpler to Track:

Marketers like platforms to promote through that have algorithms that make it simpler for them to measure their progress, and eventually, companies do too. A crucial component of performance marketing is this.

Whether their communications have ever been read or viewed, businesses may obtain immediate responses and insights. This makes it easier for marketers to advance their initiatives.

The Final Verdict

Speaking from the perspective of the Indian market, Whatsapp enjoys a thrivingly sizable following in that country, making it all but necessary for marketers and companies to leverage Whatsapp marketing from a commercial aspect. It is a very powerful platform that may make a significant contribution to a company's marketing plan.

Thus, stop waiting for your business to expand through platforms used in daily life. Get in touch with us immediately to start promoting your Whatsapp company and surely go ahead of your rivals.

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